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  • Where Homebuyers Are Heading By Generation [INFOGRAPHIC]
    by Caety James on January 17, 2020 at 11:00 am

    Some Highlights: Whether capitalizing on job opportunities, affordability, or warm-weather places to retire, Americans are making moves to these top cities to take advantage of the strength in the current housing market. A strong economy and lower mortgage rates have made it easier for many would-be buyers to get into the market. According to realtor.com, it just depends on which market. To find the top market in our area, let’s get together. […]

  • Housing Inventory Vanishing: What Is the Impact on You?
    by Caety James on January 16, 2020 at 11:00 am

    The real estate market is expected to do very well this year as mortgage rates remain at historic lows. One challenge to the housing industry is the lack of homes available for sale. Last week, move.com released a report showing that 2020 is beginning with the lowest available housing inventory in two years. The report […]

  • Homes Are More Affordable Today, Not Less Affordable
    by Caety James on January 15, 2020 at 11:00 am

    There’s a current narrative that owning a home today is less affordable than it has been in the past. The reason some are making this claim is because house prices have substantially increased over the last several years. […]

  • 2020 Luxury Market Forecast
    by Caety James on January 14, 2020 at 11:00 am

    By the end of last year, many homeowners found themselves with more equity than they realized, and at the same time their wages were increasing. When those two factors unite, it can spark homeowners to think about making a move to a larger or more expensive home in the luxury space. That said, now is […]

  • Buying a Home Early Can Significantly Increase Future Wealth
    by Caety James on January 13, 2020 at 11:00 am

    According to an Urban Institute study, homeowners who purchase a house before age 35 are better prepared for retirement at age 60. The good news is, our younger generations are strong believers in homeownership. According to a Freddie Mac survey, “The dream of homeownership is alive and well within “Generation Z,” the demographic cohort following Millennials. Our […]

  • National Cut Your Energy Costs Day [INFOGRAPHIC]
    by Caety James on January 10, 2020 at 11:00 am

    Some Highlights: On January 10th of each year, “National Cut Your Energy Costs Day” encourages consumers to reduce their overall energy costs by improving home efficiency. According to Freddie Mac, a typical U.S. family spends $2,200 per year on energy bills. By making energy efficient upgrades, you could reduce your energy bills by up to 30%. To assess the energy efficiency of your home and see how it measures up, take a moment to check out Home Energy Yardstick to calculate your estimated opportunity. Don’t forget to have your energy bills nearby! […]

  • There’s a Long Line of Buyers Waiting for Your House
    by Caety James on January 9, 2020 at 11:00 am

    If you’re following what’s happening in the housing market right now, you know that many people believe the winter months aren’t a good time to sell a home. As realtor.com Senior Economist George Ratiu recently noted, “Sellers tend to be more reluctant to list during the colder time of year when the market typically makes […]

  • The New Spring Real Estate Market is Here. Are You Ready?
    by Shannah Ferrante on January 8, 2020 at 11:00 am

    Which month do you think most people who are considering buying a home actually start their search? If you’re like most of us, you probably think the surge happens in the spring, likely in April. Not anymore. According to new research, January 2019 was only 1% behind February for the most monthly views per listing […]

  • Are Older Generations Really Not Selling Their Homes?
    by platarealtygroup on May 21, 2019

    Many studies suggest one of the main reasons for the inventory shortage in today’s market of homes for sale is that older generations have chosen to “age in place” over moving. The 2019 Home Buyers & Sellers Generational Trend Report by NAR clarifies this point! NAR’s findings show that Baby Boomers (43%) and the Silent […]

  • Starting the Search for Your Dream Home? Here Are 5 Tips!
    by platarealtygroup on May 20, 2019

    In today’s real estate market, low inventory dominates the conversation in many areas of the country. It can often be frustrating to be a first-time homebuyer if you aren’t prepared. In a realtor.com article entitled, “How to Find Your Dream Home—Without Losing Your Mind,” the author highlights some steps that first-time homebuyers can take to help carry their excitement […]

  • Top Days to List Your Home for Sale [INFOGRAPHIC]
    by platarealtygroup on May 17, 2019

    Some Highlights: ATTOM Data Solutions conducted an analysis of more than 29 million single family home and condo sales over the past eight years to determine the top days to list your home for sale. The top five days to list your home brought in a 10% premium over market value and are all in […]

  • What is Really Happening with Home Prices?
    by platarealtygroup on May 16, 2019

    Home values have softened over the last twelve months. We are no longer seeing 6-7% annual appreciation levels for the national housing market. The current numbers are closer to 4%. Some have suggested that year-over-year appreciation levels could fall to 3% or less this year. However, a stronger-than-expected economy and a good spring housing market […]

  • 4 Tips for Making a Competitive Offer
    by platarealtygroup on May 15, 2019

    So, you’ve been searching for that perfect house to call ‘home,’ and you’ve finally found it! The price is right, and in such a competitive market, you want to make sure you make a good offer so that you can guarantee that your dream of making this house yours comes true! Below are 4 steps […]

  • New Research Shows Housing Is Affordable For First-Time Buyers
    by platarealtygroup on May 14, 2019

    Home prices have been on the rise for the last seven years, leading many housing market analysts to conclude that first-time homebuyers are being shut out of the market due to affordability concerns. The National Association of Realtors (NAR) reports on the percentage of First-Time Home Buyers (FTHB) on a monthly and yearly basis. Their […]

  • A Lack of Inventory Continues to Impact the Housing Market
    by platarealtygroup on May 13, 2019

    The housing crisis is finally in the rear-view mirror as the real estate market moves down the road to a complete recovery. Home values are up and distressed sales (foreclosures and short sales) have fallen to their lowest point in years. The market will continue to strengthen in 2019. However, there is one thing that […]

  • A Tale of Two Markets [INFOGRAPHIC]
    by platarealtygroup on May 10, 2019

    Some Highlights: An emerging trend for some time now has been the difference between available inventory and demand in the premium and luxury markets and that in the starter and trade-up markets and what those differences are doing to prices! Inventory continues to rise in the luxury and premium home markets which is causing prices […]

  • What can a property manager do for you?
    by platarealtygroup on January 17, 2019

    Having a rental property is a great way to diversify your investment portfolio and earn additional, passive income in the process. Managing one, however, can carve out a huge chunk of your time. It’s a hands-on business, after all. If you’re not too keen on handling the responsibility, you can always hire a property manager […]

  • Buying Bay Area commercial real estate in a smart way
    by platarealtygroup on January 10, 2019

    With business booming and more people coming in, the Bay Area market is looking hotter than ever for commercial real estate investors. Are you planning on delving into this venture? Here are several tips and tricks that will help you invest in Bay Area commercial real estate. Find a commercial real estate specialist. New to […]

  • 3 Questions to ask before you invest in a condo
    by platarealtygroup on January 3, 2019

    Condos are generating a lot of interest in the Bay Area and with good reason. It provides a variety of flexible real estate options, especially in a market as sought after as the Bay Area. That said, living in a condo doesn’t fit everyone. Here are a couple of questions you need to ask yourself […]

  • Best Locations To Buy An Investment Property In San Francisco
    by platarealtygroup on November 30, 2018

    Without a doubt, San Francisco is currently one of the country’s most lucrative real estate markets. The catch however, is that home prices are peaking at record highs, which can either be a perfect opportunity or a challenge. If you’re serious about buying a San Francisco investment property, it’s important for you to prepare to […]

  • Easy and Affordable Rental Property Upgrades
    by platarealtygroup on November 26, 2018

    Upgrading your rental unit doesn’t have to be expensive. There are plenty of budget-friendly improvements you can do which can create a great impact. Here are a few easy and affordable upgrades you can consider for your rental property: Paint You don’t need to repaint the entire house. You can pick your spots by focusing […]

  • 5 Helpful Tips On Buying A Home In The Bay Area
    by platarealtygroup on November 16, 2018

    The Bay Area market is one of the most competitive housing markets in the country today, which means searching for a property here can seem like a daunting task. The good news is you can put yourself in the best position to buy in the Bay Area simply by being aware of the basics and […]